"By NYC festival standards the approach to the event is refreshingly grassroots – there’s no megablog or indie mag behind the endeavor – but obviously, they’re doing something right" - Sup Mag

"NYC Popfest captured it all..." -New York Times

"Out of nowhere, this charming little festival has turned into a burgeoning New York institution. Despite its success, the organizers have stayed true to their original intent: to unapologetically celebrate agreeable indie-pop." - The New Yorker

"A labor of twee love, this unabashedly upbeat music festival returns for its seventh year. Over its course, NYC Popfest has exposed New York audiences to both emerging and established acts such as the Radio Dept., Tender Trap, the Pains of Being Pure at Heart, Pelle Carlberg, and the Wake. In keeping with its predecessors, the 2013 edition runs four days and features jangle masters from a variety of time zones."- Flavorpill

"There is something so wonderful about the entire operation. The music is highly enjoyable pop fare, and the crowd it draws is just so warm and friendly. The entire experience is just welcoming. The festival remains about the music, first and foremost. It aims to bring the best in indie pop from around the world, and that's exactly what it does." - Charged.FM

"For the discriminating pop nerd, there are now unaffiliated Popfests in cities all over the world, but New York still has one of the bests." - Complex Magazine

doNYC 2014 Popfest Coverage Part 1

Impose Magazine's 2014 Popfest Coverage | Photo Gallery 1 | Photo Gallery 2

L Magazine Interview with the festival organizers.